About us

The team protecting Hispanic families

FFA Financial Group is an independent marketing organization (IMO) based in Houston, Texas. We connect Hispanic families with the financial protection they need and train the agents who support them in their own language.

Meet the team Talk to an advisor

Insurance partners: 50+Insurance partnersWe compare options from over 50 companies instead of selling just one brand.
Spanish-speaking support: 100%Spanish-speaking supportAdvice, materials, and training in the language you use to make decisions.
Main office, TX: HoustonMain office, TXAn approachable team with an open door, not a faceless call center.
Licensed agents: NationwideLicensed agentsOur agents hold the licenses required in the states where they work.

Who we are

An independent agency built by and for our community

Many Hispanic families approach personal finance without someone to explain it clearly in their language. We set out to close that gap, first by supporting families and then by training agents to reach more of them.

Independence changes the conversation. We do not represent just one insurer, so we focus on the coverage that fits you rather than a product we have to sell.

Independent agency: we compare over 50 insurers.
Advice at no cost or obligation, in person or remotely.
State-licensed agents backed by our Houston team.
Support after you sign, not just until the sale.

FFA Financial Group team and attendees gathered at their convention

What drives us

Our mission, vision, and approach

We take time with financial decisions that families will live with for years.

Mission

Protect what matters most

Help Hispanic families in the United States protect their loved ones, assets, and future with solutions they understand and can maintain.

Vision

No one left out because of language

Be the organization where every Hispanic family can find clear advice in their language and anyone committed to serving others can build a solid career.

Our values

Clarity before the sale

We explain in plain language what a policy covers and excludes so you can make an informed decision.

True independence

We work with over 50 insurers, so recommendations fit your circumstances rather than a limited catalogue.

Serving our community

We offer Spanish-speaking support with the understanding of people who have walked the same path.

Growing by training people

Every agent we train allows us to support more families. That's why we share everything we know.

Our team

The people behind FFA Financial Group

Leadership, operations, contracting, agent support, and media: the Houston team supporting every agent and every family.

Juan Castaño
CEO and Founder
Maria V. Carrillo
Chief Operating Officer
Edward Niebles
Development Director
Arnulfo Ramírez B.
Chief of Product Development
Alejandra Garcia
General Manager
Daniela Rosales
Audit Director and Agent Support
Adib Prato
Contracting Specialist
Jonathan Prieto
Contracting Specialist
Luis Ortiz
Marketing Specialist
Esteban Villasana
Media Team Director
Daniel Hernández
Media Team Designer

FFA Financial convention participants displaying international flags

How we work

A team supporting each other inside and outside the office

Conventions, recognition, and weekly meetings help our nationwide team stay connected.

Join as an agent

Open doors: Our leaders are approachable: you can reach them without navigating layers of gatekeepers.
Learning by doing: Ongoing training, mentoring, and support during your first appointments with real clients.
Recognizing effort: We celebrate achievements with awards, rankings, and conventions where the team meets face to face.

We work with over 50 insurers in the United States

Let's talk about what you want to protect

You've met the team. The next step is a conversation at no cost or obligation about your needs or your future as an agent.

Talk to an advisor Join as an agent